More commute time being used wisely this week for the benefit of What we’re reading!
Real world use of translation apps
At least for now, the £24bn interpreter industry isn’t under threat according to the BBC journalist who set out to conquer a day in Bilbao with various voice translation apps.
Why start-ups fail
If 9 out of 10 start-ups fail, there must be a lot of people to learn lessons from. The number one reason, making a product no-one wants, ties in with what we were saying about app building in this post recently. Are Coursera heading down the failure route with a product people want but with [at least until now] no viable business model, or is teaming up with Google and Instagram going to make them a success?
More advice for start-ups
Sell to small businesses at first, then scale up to larger ones. If a deal goes wrong, the risk to your reputation is smaller.
Last chance to…
…get your proposals in for the Innovate ELT conference, deadline 16th Feb!
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