Lots of reading going on this week at ELTjam. Here’s what’s been filling our screens:

The key to building products that might succeed

On a similar theme to our post on what to do with your app idea, this (long) article on avoiding building products that fail is essential reading for anyone in that business. From the first paragraph there’s a lot to learn including that Ford suffered massive losses after that famous, probably misattributed quote ‘If I had asked people what they wanted, they would have said faster horses.’ The underlying premise of the article is that you must first understand the problem before attempting a solution, but it’s well worth reading the whole thing.

And start-ups that succeed do so because…

…of the team, the product or the size of their market. Originally written in 2007 and still holds true.

Aiding sign-up procedures

How many sites or apps do you not sign up for because it involves the hassle of creating a password and login? Twitter has the answer. Twitter might also be about to clog up our Google search results if this new deal goes the way it sounds…

Is gamification that important to an app’s success?

Apparently people play games for less time than they use business apps so why the focus on gamification? This article asks what features addictive games have that can be applied to keep customers using an app, and Forbes reports on the growing takeover of gamification in education.

Is bilingualism all it’s cracked up to be?

While there’s no doubt actually knowing other languages is an advantage in itself, it seems less clear cut than previously accepted that it aids any other cognitive functions until you’re older.

And finally…

‘Selfie’ and ‘oversharing’ might be the favourite new words in English but what about French, German and Spanish?

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