Learner Experience Design

ELTjam is a Learner Experience Design (LXD) consultancy

Since 2013, we have been working with companies and organisations within the English Language Teaching (ELT) sector (and beyond) to develop and deliver learning solutions that solve real learner problems. In 2016, we developed the concept of LXD for language learning and introduced it to ELT. Since then, it’s been at the core of our work helping learning organisations and publishers to develop their digital products.

What is Learner Experience Design?

Learner Experience Design is a process that puts learners at the centre of all the decisions product teams make in order to make their learning more effective and delightful.

We developed a practical, learner-centred approach to product design that helps to deliver great learner experiences. The result of good LXD is products that delight users and improve the overall effectiveness of their learning.

How did we get here?

There’s no excuse for bad LX

We developed our LXD process and tools to address what we saw as being a critical issue in ELT – that learners are often poorly served by the products available to them. We noticed that too many digital language products were delivering a disappointing learner experience (LX). For us, bad LX looks like the following: 

“Not only did you fail to learn something; you had a horrible time trying.”

ELTjam, We need to talk about LX

In short, we believe that great learner experiences help people learn better, and to learn what they actually need to. We also believe that good learner experiences can be designed.

The Ed-Tech disconnect

From our extensive research into digital language learning products, we noticed that they tended to fall into two camps: those that came from an established ELT or educational publishing company, and those that came from tech companies or startups. Those from established ELT organisations often demonstrated solid pedagogical approaches and high quality content, whereas less consideration was given to the products’ UX and interactions. Similarly, products from tech companies had impeccable UX and were innovative in the interactions they facilitated, but their pedagogical approach was often flawed and the content was sub-par.

We believe that designing great learner experiences requires giving proper consideration to the areas of pedagogy, content, user experience (UX) and interaction. Finally, we believe that designing learner experiences requires regular and meaningful interaction with actual learners.

What is the LXD process?

Designing products that deliver great LX involves three simple steps:

Step 1: Understand your learners and their problems

Step 2: Identify the best solution

Step 3: Iterate and improve

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