1. Understand your learners and their problems
It’s simple; the better we understand learners and their problems, the better our solutions will be.
“It’s not the learner’s job to figure out what they want or need.”
How we do that …
We ask Powerful Questions
These are designed to get learners reflecting on their behaviours, motivations and emotions.
“What does success in learning English look like for you?”
“If you had an extra hour free each day to spend on English, how would you spend it?”
“Which part of learning English tires you out the most?”
We use the ‘5 Whys’ approach
This is an iterative interrogation technique designed to identify the root cause of a problem. It involves asking Why each time a reason or explanation is presented. Here’s an example of what that might look like.
We create learner personas
We combine, refine and reduce everything you know about our learners into a set of learner personas. These are high-level profiles of fictional but credible learners that we as Learner Experience Designers refer to as we begin identifying solutions to their problems.
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