Marketing, Sales & Strategy

Ideal for those in management or sales and marketing who need to understand technology trends and how they’re changing the competitive landscape.

All courses can be delivered at your offices or at an ELTjam office in London or Cambridge, or online.

Marketing, sales and strategy

Technology Trends & their Impact

What current technology trends mean for those developing learning products.

  • Consumer trends
  • Device and platform trends
  • EdTech trends
  • Implications for publishing
  • Sources of information for ongoing monitoring and analysis of trends

Half day. For those in senior publishing roles with commissioning and/or strategic responsibility.

Competitive Landscape in the Digital Age

Understanding the new competitive landscape.

  • Identifying your competitors
  • Overview of competitors’ digital publishing, including SWOT analysis
  • A framework for assessing competitor products
  • Trends in digital publishing and implications for the industry

Half day. For those in senior publishing roles with commissioning and/or strategic responsibility.

Digital Product Marketing & Sales

Marketing products in the digital age.

  • Digital sales and marketing approaches (sales funnels, ‘the curve’, inbound marketing, content marketing and others)
  • Presenting digital products, including:
    • understanding your audience
    • how to structure the presentation
    • key things to include
    • presentation skills

Full day. For those in sales and marketing roles.

Other courses

Essentials

Crash courses on a wide range of key topics in digital publishing and product development.

New ways of working

Harnessing product development approaches from the most successful tech companies and startups.

Managing projects and products

How to design, commission and deliver digital products effectively.