How many of your customers would be very disappointed if one of your products ceased to exist tomorrow? How many would register it only momentarily before replacing it with something that, as far as they’re concerned, is more or less interchangeable? My guess would be that (in the majority of cases) they would be only marginally inconvenienced, and this is something of an inconvenient truth in ELT publishing. Right now, we’re witnessing Product/Market Fill, when what we should be aiming for is Product/Market Fit. What does that mean, and what can publishers do about it?
Sarah on The pronunciation problem: an interview with Laura Patsko
It was interesting to read your thoughts on the lack of non-standard...
July 14, 2018 10:20 am
Randi Harlev on The pronunciation problem: an interview with Laura Patsko
Thank you for this, Laura. I agree totally with your comment about...
July 13, 2018 1:05 pm
Mark Holmwood on Lean ELT Publishing (or, How to publish an ELT course in three months, Part 2)
Interesting article. Some aspects remind me of what we are doing ourselves....
July 2, 2018 1:16 pm
Sarah Priestley on Do students really want fun in the classroom?
Hi Thomas and nice to see you here, as well as in...
May 31, 2018 10:09 am
thomas m on Do students really want fun in the classroom?
Thank you Sarah for making it clear – conclusively one hopes –...
May 29, 2018 9:45 pm
Anna on Do students really want fun in the classroom?
Sarah Yes, I'll be presenting at the conference in July.
May 27, 2018 3:19 pm
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