A recent survey of failed startups found that ‘business model not viable’ was the single most common reason for failure. We see this all too often with digital businesses in ELT. Paul Jackson of Newsmart explains why people developing digital products need to make hard choices about their business model before even building a product.
In Part 1 of this post, we had a quick look at the current state of the ELT self-publishing market. If that didn’t scare you off — and I hope it didn’t — here are five tips to help make sure your own self-publishing venture is a success.