Why so many digital ELT businesses fail to make money, and what we can do about it

Why so many digital ELT businesses fail to make money, and what we can do about it

A recent survey of failed startups found that ‘business model not viable’ was the single most common reason for failure. We see this all too often with digital businesses in ELT. Paul Jackson of Newsmart explains why people developing digital products need to make hard choices about their business model before even building a product.

What we’re reading

What we’re reading

Friday? Again? Must be time for another round-up of what’s been happening this week in publishing and EdTech land. Breaking Bad and eBook Publishing: Walter White’s Top 7 Business Tips If, like me, you’re very excited about the imminent return...
Cengage – that bankruptcy file

Cengage – that bankruptcy file

Byron Russell is a Director of Woodstock Publishing and Pete Sharma Associates, as well as being the Joint Coordinator of the IATEFL Materials Writing SIG (MaWSIG). You can follow him on Twitter at @byronofcombe. A publishing friend called me up the other day, full of...
Money A Turn Off (It Turns Out)

Money A Turn Off (It Turns Out)

A whopping 62% of gamers pull the plug on their game experience when faced with in-game monetisation methods, a survey by betting site BuddyBet revealed. Further to this, 25% avoid online and mobile games altogether precisely because of these unwanted interruptions....