In defense of meerkats

In defense of meerkats

Guest post by ELT publisher Janet Aitchison, in response to Steve Elsworth’s post, The monetary value of ELT authors.

Not all publishers think there is no place for writers in the digital future. The writers’ role and the means of remuneration will be different from what it was in the heyday of ELT publishing, no doubt, but any publisher worth their salt knows that however clever the software, however many bells and whistles it has, without well-written, motivating, fun content, students will not engage and will therefore not succeed.