We take a look at the design thinking mindset, how it helps you to unlock invaluable insights about your learners and what you can do to start applying it in your teams right away.
How many of your customers would be very disappointed if one of your products ceased to exist tomorrow? How many would register it only momentarily before replacing it with something that, as far as they’re concerned, is more or less interchangeable? My guess would be that (in the majority of cases) they would be only marginally inconvenienced, and this is something of an inconvenient truth in ELT publishing. Right now, we’re witnessing Product/Market Fill, when what we should be aiming for is Product/Market Fit. What does that mean, and what can publishers do about it?
As the blog takes it easy for a few weeks, it means we can read actual books (those things everyone read before there was internet) and not only work-friendly ones. Here’s what ELTjam are going to be reading over the summer.
Here’s the third installment of The ELTjam Lexicon of ELT in the Digital Age. This week, we begin the ‘B’s.
ELTjam met with Simon Stockley, Deputy Director of Accelerate Cambridge and Hanadi Jabado, entrepreneur and Director of Accelerate Cambridge to talk about Accelerate Cambridge’s approach to entrepreneurship and how the startup weekend format would benefit someone looking to develop their business ideas.