One of the promises of digital publishing is the ability to improve and update a product on a continual basis. For that to work, you need to know which parts of your course are working well and which are failing to meet their objectives. In part 3 of our interview with Knewton, they explain how they believe data analysis can provide the insights needed to refine and improve ELT courses, going beyond what even the most knowledgeable and experienced author/editor team could do.
One of the big buzzwords in ELT publishing at the moment is iterative publishing – the idea, borrowed from the software and startup world, that products should be in a constant state of evolution and improvement in response to changing market conditions, requirements from big customers or new technologies. The whole concept of ‘editions’ is apparently past its sell-by date in the internet age – too redolent of the dusty old print era.