Iterative publishing in ELT – 10 reasons why it will and won’t work

Iterative publishing in ELT – 10 reasons why it will and won’t work

One of the big buzzwords in ELT publishing at the moment is iterative publishing – the idea, borrowed from the software and startup world, that products should be in a constant state of evolution and improvement in response to changing market conditions, requirements from big customers or new technologies. The whole concept of ‘editions’ is apparently past its sell-by date in the internet age – too redolent of the dusty old print era.