We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
I could clearly see the how EdTech was starting to affect ELT and I wasn’t going to resist it or surrender to it. Instead, I wanted to get engaged. The question was … HOW?
We speak to Scott Granville, award-winning writer and producer, about his mission to create dramatic narrative videos for English language learners …
We’ve always believed that a digital product is never finished – it should always be evolving and improving in response to user needs and changing technology. But a project we’re currently working on in Brazil has challenged that assumption, and taught us valuable lessons about how working within strict limitations can improve everything you do.
In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.