ELT EdTech, if we use a video game metaphor, is like Pong. (Lindsay Clandfield)
Possibly the best quote on the state of ELT digital products ever. Lindsay was one of the four speakers that addressed the topic of Learner Experience Design (LXD) at our ELTjam Session on the 13th April. His 10-minute spot covered the growing influence of video games and the surprise survival of the fitness industry. Find out how Lindsay tied it all together…
At ELTjam we take our brand seriously. Extremely seriously, in fact. We take it so seriously that whenever a conversation opens up pertaining to our brand, all those present are required to sit cross-legged on the floor until the discussion has ended, and eye contact is discouraged out of respect. Thus, showing how truly serious we are about our brand.
That embedded seriousness doesn’t discourage us from wanting to evolve and extend the brand’s appeal, however. In several of our cross-legged brand meditations, talk has turned to the need to stay true to our founding principles, whilst also being able to play with the core values as we want them to be perceived by our customers. In short, we felt it was time to uncross our legs and bring on a full rebrand.
At ELTjam HQ, we talk a lot about working effectively, time management and productivity tools. We like to practise what we preach, and all of us have our own tools and methods for working smarter not harder. So when I set the team homework to write a collaborative post about what they use, the first thing I did was start a Google doc. Here’s what they came up with.
Technology in the world of ELT is evolving rapidly. Helping freelance editors to evolve alongside it was the main aim when Karen White and I organised the recent Away-Day. We’d asked freelancers through Karen’s White Ink Limited Facebook page. ‘What would you like to see offered on an away-day?’ Time and time again came the reply ‘a focus on digital publishing’. Networking opportunities. A few sensible types said, ‘info on VAT, taxes and accounting,’ and one person said, ‘lunch’. And so the first ELT Freelancers’ Away-Day was born. It attracted mostly editors, but several designers and media researchers, a few authors and an audio producer also attended. Here’s a summary of four very useful sessions.
Meet Jo Sayers, the new Head of Product at ELTjam!