Why so many digital ELT businesses fail to make money, and what we can do about it

Why so many digital ELT businesses fail to make money, and what we can do about it

A recent survey of failed startups found that ‘business model not viable’ was the single most common reason for failure. We see this all too often with digital businesses in ELT. Paul Jackson of Newsmart explains why people developing digital products need to make hard choices about their business model before even building a product.