Apple’s electric car and the death of language teaching as we know it

Apple’s electric car and the death of language teaching as we know it

When I was four, going on five, a TV show called Knight Rider premiered in the UK. I loved it and remained a fan for most of my childhood (OK, I admit it; I’m still a fan). There was The Hoff, of course  –  all leather jackets, open shirt buttons and swagger  –  but the real star of the show was K.I.T.T  – Knight Industries Two Thousand  –  the ‘advanced, artificially intelligent, self-aware and nearly indestructible car’. Over thirty years later Apple and Google are in a head-to-head race to bring K.I.T.T’s spiritual successor  –  the driverless car  –  to market. And, as a little-known and hard-to-spot side effect, the ramifications for the teaching of languages, especially English, could be huge.

What we’re reading

What we’re reading

We’ve mostly been reading the weather forecast for Barcelona this week and it’s looking good for the Innovate ELT conference. Here are some other things that caught our attention. Why work doesn’t happen at work A TED talk about why the office...
How to be a successful education app developer

How to be a successful education app developer

When this blog was brand new (nearly two years ago), I stumbled across a post by a French indie app developer called Pierre Abel who was having great success by focussing on educational iPad apps for young learners. As someone who had spent quite a lot of time and effort trying to develop successful ELT apps while working in-house at an ELT publisher, I was interested in how an independent developer had approached it, and whether I could find any useful lessons that ELT app publishers could apply. I thought it would be interesting to see how he’s done since then and whether the same lessons still apply.

What we’re reading

What we’re reading

Our last post before Christmas! It seems the pressures of online Christmas shopping are demanding as much project management as our regular workload!  We’ll be back in a couple of weeks with a review of the year, but in the meantime we’d like to wish you all a very Merry Christmas from the ELTjam team!