3 lessons I’ve learned from developing my pronunciation app with OUP

3 lessons I’ve learned from developing my pronunciation app with OUP

In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.

The Future of ELT

The Future of ELT

It was interesting to be at IATEFL this year, the annual land grab for attention larger than ever, and a conference dominated by discussions, presentations and a plenary about the future of ELT, which – it is suggested – will be completely mediated by technologies...