The ELTjam Publishing Collection
These posts include articles and opinion on how publishers might adapt and thrive as online and mobile become the new normal. We’ve also got interviews with current and former staff from most of the major publishers.
We analyse some of the main themes in the recent internet trends report compiled by venture capitalist, Mary Meeker, and take a look at how we can apply them to the ELT industry.read more
2Ts in a Pod is a podcast for English learners and teachers alike with each episode focusing on a different theme. The podcast is hosted by Tim Warre and Katy Wright. Tim and Katy joined us at the InnovateELT conference in Barcelona last month and spoke to a selection of speakers and delegates, including Scott Thornbury and our very own Jo Sayers. Check out the interviews here.read more
“Educators and examiners perform an array of functions that, as far as I’m concerned, make them irreplaceable.”
During the recent IATEFL conference in Brighton, ELTjam and Cambridge Assessment English hosted a series of talks exploring the future of learning and assessment. Below is the transcript of the talk given by Pamela Baxter, the Director of Cambridge Exams Publishing.read more
“By ELT emphasising fun I think it undermines our professionalism and distorts the image of what language learning and teaching should look like.”
This is the transcript of my plenary ‘Do students really want fun in the ELT classroom?’, that I gave on Saturday 12th May 2018 at InnovateELT.read more
There were a number of fascinating and insightful workshops during last year’s Innovate EdTech conference. Here are two of the many excellent sessions that were recorded during the event.
In the first presentation by Ed Jones of Cambridge Assessment English you’ll get a peek into the intriguing world of User Experience (UX) and see how it impacts reading comprehension. Caroline Thiriau from Cambridge University Press gives a publisher’s perspective and explains how data analysis can enrich our understanding of online learning.read more
The General Data Protection Regulation (GDPR) is coming into force on May 25th 2018 and it will affect businesses and organisations all across Europe – including those in education. Here are five things you can do to make sure you’re not caught out …read more
Here’s a rundown of my top takeaways from my inaugural IATEFL, as well as a few tips for other teachers thinking about checking it out for the first time …read more
We introduced the concept of Learner Experience Design (LXD) within ELT back in 2016. Since then, we’ve continued to develop it, and it now forms the bedrock of most of the work we do with our clients in the design and development of learning products. At our recent InnovateEdTech conference in London, we took the opportunity to ask some of the delegates and speakers what Learner Experience Design means to them. Here, we share some of their fascinating responses – both from within ELT and beyond.read more
Addressing access to English for refugees and asylum seekers: An interview with Anna Lloyd from Cambridge English Language Assessment
Towards the end of 2016, Cambridge English Language Assessment held the ‘Access to English for Refugees and Asylum Seekers’ conference with Techfugees – a social enterprise mobilising the international tech community to respond to the refugee crisis. We spoke to Anna Lloyd, Head of Education Technology at Cambridge English Language Assessment and member of the Techfugees Cambridge chapter, about how the partnership came about and what solutions have come out if it so far …read more
It’s pretty widely accepted that the concept of learning styles is unsubstantiated. There is a distinct lack of evidence to suggest that catering specifically for audio-linguistic learners, or kinaesthetic learners, or whatever the others are, has any actual benefit. As far as cold hard evidence goes, it just doesn’t stack up, which is a worry to the small nation of educational consultants and publishing companies that have forged a lucrative career advocating learning-style oriented teaching strategies.
All’s not lost, however, as a brand spanking new set of learning styles has been identified by educational researchers at the London Institute of Education Studies, and there is more than enough debate surrounding them to power the next decade of educational keynote speeches.read more
We spoke to Nick Saville, Director of Research and Thought Leadership at Cambridge English Language Assessment, about the current state of language learning and assessment and what he thinks the future might hold. Nick discusses the shortcomings of the language classroom, and why we might be moving towards the end of the exam as we know it.read more
How many of your customers would be very disappointed if one of your products ceased to exist tomorrow? How many would register it only momentarily before replacing it with something that, as far as they’re concerned, is more or less interchangeable? My guess would be that (in the majority of cases) they would be only marginally inconvenienced, and this is something of an inconvenient truth in ELT publishing. Right now, we’re witnessing Product/Market Fill, when what we should be aiming for is Product/Market Fit. What does that mean, and what can publishers do about it?read more
Few words have been so prevalent in ELT as ‘EdTech’ and it has not been unusual to attend conferences where perhaps more than half of the talks on the schedule made at least some reference to the impending digital disruption sweeping into our sector and how best to prepare for it, avoid it or pretend it didn’t exist. Pearson’s Brian Engquist gives us his take on how to proceed.read more
The acronym MVP, or Minimum Viable Product, seems to be popping up in conversations with ELT publishers all over the place right now; and that’s odd, because up until about 2013, I’d never heard a publisher mention it. For those of you unfamiliar with the term, an MVP is a tactic used in product development to gauge customer interest in a new product or product feature. The idea is that you don’t build the whole thing; you just build enough to see whether people might be interested in what you’re proposing. What many people seem to actually be doing with their MVP is applying the Pareto Principle. Otherwise known as the 80–20 ruleread more
Getting into digital materials writing is still a goal for many. Good luck if you’re one of them and here are some tips to help. While not comprehensive, the list is the real deal and reflects the big changes happening right now in ELT publishing as a result of the rush to digital. It’s aimed more at those trying to get in as new writers, rather than established authors.read more
If you haven’t already read Nick Robinson’s excellent post on ELTjam about book piracy and the lively conversation it’s started, go check it out. To sum it up, just about every ELT textbook that’s ever been published (including mine) have been ripped off by pirates and put on innumerable free PDF download sites all over the Internet. The conversation has branched off in many directions: Is piracy really that bad? Is copyright law generally a moral thing? Are authors totally screwed? And so on. One thing I think hasn’t been addressed fully is what we can do to limit piracy or make it work for us. Expanding on suggestions I’ve made in comments on the original post, why can’t some of these things be done?read more
And so my interview with John Tuttle draws to a close with this final instalment. So far we’ve covered the evolution of the ELT industry and the how the role of publisher will continue to develop, and what the future may hold for ‘guru’ authors and the new generation of content writers. Now our conversation turns to adaptive learning and what lies ahead in the world of EdTech …read more
In the previous instalment of our interview with former Deputy MD of Cambridge University Press, John Tuttle we talked about how the ELT publishing industry has evolved and some of the factors that have contributed to that evolution. In this post, our conversation turns to the role of the author in ELT publishing and how that might change over time.read more
In all of the recent debate on this site about the future of ELT, the voice of the ELT publisher has often been noticeably absent . With this in mind, we thought it would be interesting to get the views of a board-level ELT publisher to get their reaction to the conversations taking place about and around them. In this first instalment John Tuttle, until recently the Deputy Managing Director of ELT at Cambridge University Press, tells us about the evolution of the ELT publishing industry and some of the common misconceptions surrounding its key players.read more
Guest post by ELT publisher Janet Aitchison, in response to Steve Elsworth’s post, The monetary value of ELT authors.
Not all publishers think there is no place for writers in the digital future. The writers’ role and the means of remuneration will be different from what it was in the heyday of ELT publishing, no doubt, but any publisher worth their salt knows that however clever the software, however many bells and whistles it has, without well-written, motivating, fun content, students will not engage and will therefore not succeed.
The second of a two-part series, by Scott Thornbury
Textbooks, generally speaking, don’t score high on the originality stakes. And for good reason.
Got a suggestion for a post to add to this collection? Or maybe you’d like to write a guest post? We’d love to hear from you.
If you’re a publisher and you’d like help developing digital products, working on your digital strategy or training you and team in digital, we can help.
Join our mailing list
Get new ELTjam posts & updates straight to your inbox.
You'll also get news on our events, training and webinars.