Back in June, Laurie wrote a piece on crowdfunding in ELT, which lamented the fact that nothing much ELT-related was happening on crowdfunding sites such as Kickstarter.

Well, there’s one recently launched project that’s definitely worth a look. Atama-ii Books is the brainchild of, amongst others, Marcos Benevides, a Japan-based teacher, publisher and author. Marcos is well known on the ELT scene — a constant presence on Twitter and on the conference circuit — which would go some way to explaining why his Atama-ii Books project is already almost one quarter of the way towards its $10,000 pledge goal, with 33 days left to run. Marcos has got a great platform, which is very useful in this kind of ‘fundraising’ situation, but he’s also got a very nice, simple idea that people can easily understand: multiple-path stories in easy English. It’s a five-word pitch that clearly explains what he’s planning to do.

That combination of good platform and simple, well-expressed idea could be the key to success for ELT projects such as this on Kickstarter. I’ll be pledging a few dollars myself to help Marcos get his book series off the ground, and I hope that a few fellow eltjammers will too.

Best of luck, Marcos!

A screenshot from one of the Akama-ii titles.

A screenshot from one of the Atama-ii titles.

Join our mailing list

Get new ELTjam posts & updates straight to your inbox.

You'll also get news on our events, training and webinars.


We won't share your data with anyone else, and you can unsubscribe at any time. Here's our privacy policy.

Powered by ConvertKit