Our step-by-step Learner Experience Design process takes you all the way from a blank page to being ready to build a feasible and powerful product.

Thanks to our perfect blend of extensive English Language Teaching (ELT) market knowledge and digital product development skills, we know what makes real learning products tick and how to build them.


Get the information you need to make the big decisions with our bespoke reports.

– Product-specific & market trends
– Product reviews
– Competitor analysis
– User interviews

Product workshops

Get to the heart of the problem you’re trying to solve, and get your whole team on the same page in the process.

– Deep dive into the problem space
– User persona creation
– Solution ideation
– User story generation

Prototype Development

Validate your proposed solution quickly, effectively and without spending a penny more than you have to.

– ‘Must have’ product specifications
– Lean product development approach
– Web developer and content creation resource
– User testing

Featured Project


We formed part of the core product team for Dow Jones’ flagship language-learning product, Newsmart ( from its inception in 2013 until 2016. We contributed consultancy and content services to the original prototype and advised on the product’s pedagogical features. In 2014, Newsmart won the David Riley Award for Innovation in Business English and ESP.

Book a free 15 minute consultation with ELTjam