We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
2018 has been a year full of innovative ideas brought to us by EdTech startups: virtual reality adventures, DIY drones and karaoke audiobooks have popped up on the scene, promising to transform the way we learn.
Can disruptive technology bring an edge to your ELT academy marketing? Can you bring a service aimed at startups into your classroom and make things even more engaging for your students?
Let’s explore how language schools, publishers and teachers can improve their services, classes and get better feedback with Typeform.
In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.
One of the great things about running ELTjam HQ from a co-working space is the different people and businesses working alongside you. We were amazed the other week to find that, unbeknownst to us, fellow co-worker and entrepreneur Marcel Goya has been working away on LinguSocial, a platform for voice translation that could change everything.
John Pettigrew has gone from working for publishers to bring his expertise to his own company, Futureproofs, a web-based platform that helps teams of authors, editors and designers to make sure that the books they work on are correct before they’re published.