Content marketing in ELT – Interview with Dan Shepherd

Content marketing in ELT – Interview with Dan Shepherd

We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.

LXD in action: running a design sprint at IATEFL 2019

LXD in action: running a design sprint at IATEFL 2019

At ELTjam we’ve developed a practical, learner-centred approach to product design that we call Learner Experience Design. We work with organisations to apply this process to learner and teacher problems and come up with solutions; whether that’s an app, a full online course, or a lesson plan or syllabus. To show this approach in action , Katy and Berta ran an IATEFL workshop to showcase a process we use, the ‘Learner Experience Design Sprint’.