Content marketing in ELT – Interview with Dan Shepherd

Content marketing in ELT – Interview with Dan Shepherd

We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.

Developing an ELT product based on machine learning: Write & Improve

Developing an ELT product based on machine learning: Write & Improve

We believe that artificial intelligence (AI), machine learning and natural language processing are going to have a massive impact on ELT, and probably more rapidly than many might expect. A fascinating example of this is a new product from Cambridge called Write & Improve, which aims to provide automated help with writing. Diane Nicholls is one of the team behind the product, and we asked her to tell us more about it. In this in-depth interview, Diane talks about how the system works and, perhaps even more interestingly, how it was developed and what was learned in the process. We think it encapsulates a lot of where ELT is heading – both in what the product itself is trying to do, but also in the way the project has brought together the worlds of ELT, academic research and technology in a way we haven’t seen before.