Content marketing in ELT – Interview with Dan Shepherd

Content marketing in ELT – Interview with Dan Shepherd

We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.

5 tips for choosing & using video in ELT by ITN Productions

5 tips for choosing & using video in ELT by ITN Productions

During the “Making Effective Use of Video in ELT” pre-conference event at this year’s InnovateELT, ITN Productions shared some practical ideas for creating activities and lesson plans using video which teachers could start using in their classes immediately. This included the five key questions you need to ask when choosing a video for your class.