We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.
During the “Making Effective Use of Video in ELT” pre-conference event at this year’s InnovateELT, ITN Productions shared some practical ideas for creating activities and lesson plans using video which teachers could start using in their classes immediately. This included the five key questions you need to ask when choosing a video for your class.
We speak to Scott Granville, award-winning writer and producer, about his mission to create dramatic narrative videos for English language learners …
In 2015, content is no longer king. At best, it’s a minor royal. So in the era of content as a commodity, what’s taken its place on the throne? What do users value instead?
This is the third in our series of round-ups of self-published or small press ELT books … and this time we’ve been able to add fiction to the list as well as books for materials writing and teacher resources.
Over the last couple of years, the blog has covered a lot of topics of interest to ELT authors so we thought it might be useful to look back at them and collect them all in one place.