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Content marketing in ELT – Interview with Dan Shepherd

Content marketing in ELT – Interview with Dan Shepherd

We sat down with our Digital Content Partner, Dan Shepherd to talk about using content marketing to grow your business. Dan, who has experience in both ELT and content marketing, lets us in on what content marketing is, why it’s important for young companies and how you can start creating educational content that will help you turn leads into customers.

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LXD in action: running a design sprint at IATEFL 2019

LXD in action: running a design sprint at IATEFL 2019

At ELTjam we’ve developed a practical, learner-centred approach to product design that we call Learner Experience Design. We work with organisations to apply this process to learner and teacher problems and come up with solutions; whether that’s an app, a full online course, or a lesson plan or syllabus. To show this approach in action , Katy and Berta ran an IATEFL workshop to showcase a process we use, the ‘Learner Experience Design Sprint’.

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Scott Thornbury at iELT18: ‘No pain, no gain’ & ‘All work and no play’

Scott Thornbury at iELT18: ‘No pain, no gain’ & ‘All work and no play’

Here’s a look back at the two talks Scott Thornbury gave at InnovateELT in May 2018 about fun in the ELT classroom. We hope they’ll get you thinking about how affective factors impact on learning; give you a sense of how to combine both the serious and the pleasurable and leave you with a more finely-tuned capacity to assess the claims of certain content merchandisers. All the slides are embedded throughout the videos so you won’t miss a thing.

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5 tips for choosing & using video in ELT by ITN Productions

5 tips for choosing & using video in ELT by ITN Productions

During the “Making Effective Use of Video in ELT” pre-conference event at this year’s InnovateELT, ITN Productions shared some practical ideas for creating activities and lesson plans using video which teachers could start using in their classes immediately. This included the five key questions you need to ask when choosing a video for your class. 

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Online tutoring: disruption, risks and opportunities

Online tutoring: disruption, risks and opportunities

The accessibility, individuality and flexibility of online tutoring is pulling more and more language learners away from face-to-face modes of learning. But what does this shift away from the classroom mean for teachers, learners and the ELT industry?

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InnovateEdTech sessions: Harriet Ballantyne & Doug Belshaw

InnovateEdTech sessions: Harriet Ballantyne & Doug Belshaw

Here’s another look at some of the excellent talks from last year’s Innovate EdTech conference. First, we hear from Harriet Ballantyne, who talks about how to manage and develop online communities through learning apps, as well as the importance of gathering feedback from learners and acting on it. Then, Doug Belshaw gives us some great insight into developing digital literacies and shows how we can demonstrate achievement online with Open Badges.

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2Ts in a Pod: InnovateELT podcast

2Ts in a Pod: InnovateELT podcast

2Ts in a Pod is a podcast for English learners and teachers alike with each episode focusing on a different theme. The podcast is hosted by Tim Warre and Katy Wright. Tim and Katy joined us at the InnovateELT conference in Barcelona last month and spoke to a selection of speakers and delegates, including Scott Thornbury and our very own Jo Sayers. Check out the interviews here.

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All we need is fun? A review of InnovateELT 2018

All we need is fun? A review of InnovateELT 2018

When I saw the word “fun” in the title of this year’s Innovate conference, I’ll admit I was skeptical. It reminded me of an article I’d read a few months previously entitled, ‘Millennials Don’t Want Fun; They Want You To Lead Better’, which got me thinking: if we replaced ‘millennials’ with ‘students’ and ‘lead’ with ‘teach’, would that be a fair reflection of the needs of our students today? Moreover, could we extend this viewpoint to incorporate teachers, namely that they also don’t want fun at conferences, and instead want their practices to be challenged?

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