3 lessons I’ve learned from developing my pronunciation app with OUP

3 lessons I’ve learned from developing my pronunciation app with OUP

In her previous post, Jenny DanceĀ told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing theĀ app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.