In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.
Have you ever had an idea you wanted to take to a publisher, but weren’t sure how to go about it? Jenny Dance at Phona tells us how she developed her pronunciation app from concept to product with the help of OUP.