ELT in the Digital Age + Learner Experience Design in PracticeOctober 20th | 0930–1730
We’re running two different training sessions in London this October. Places are limited on each course, and we’re offering discounts on the combo tickets, so don’t delay!Tell me more!
In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product.read more
Cambridge University Press’s Better Learning conference this summer brought together ELT influencers and decision-makers from around the world to discuss the most important issues facing students and teachers today – and the trends we can expect to see in the near future. Jose Antonio Mendez, Cambridge’s Director of Global Market Research, shares the outcomes.read more
Have you ever had an idea you wanted to take to a publisher, but weren’t sure how to go about it? Jenny Dance at Phona tells us how she developed her pronunciation app from concept to product with the help of OUP.read more
A recent survey of failed startups found that ‘business model not viable’ was the single most common reason for failure. We see this all too often with digital businesses in ELT. Paul Jackson of Newsmart explains why people developing digital products need to make hard choices about their business model before even building a product.read more
ELTjam’s Berta Rojals talks us through the key stages of her 25 years of learning English as a foreign language – from primary school to the CELTA, and beyond. A fascinating insight into ELT from the learner’s point of view.read more
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