Frustration, anger, confusion, boredom and repetition are all hallmarks of bad user experience (UX); unfortunately, they’re often hallmarks of language learning too, especially when it takes place digitally. But bad UX is not the only reason digital language learning products fail – sometimes it’s the content, sometimes it’s the pedagogy, sometimes it’s the lack of human interaction. Bad UX alone fails to address the complexities of language learning. We need to start talking about bad learner experience (LX). Bad LX could be defined in a number of ways, but at its most basic it’s this: not only did you fail to learn something; you had a horrible time trying.read more
Publishers often seem to struggle to look beyond content as the primary driver of their products, while for tech companies it’s often not much more than an afterthought. End result? Products that fall flat, create poor experiences and don’t live up to their full potential. How can we move towards a more unified product-driven approach?read more
In 2015, content is no longer king. At best, it’s a minor royal. So in the era of content as a commodity, what’s taken its place on the throne? What do users value instead?read more
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