Velawoods English is an immersive, self-study English course that, according to its website, “offers the next best thing to living in an English speaking country”. We spoke to the Managing Director of Velawoods Learning Ltd., Hani Malouf, and Cambridge University Press’ Publisher for Consumer, Keith Sands, to hear more about the vision behind the product and their experience of putting it together. read more
In her previous post, Jenny Dance told us how she came up with the idea for a pronunciation app and got it published by OUP. Now, she tells us about the main challenges in bringing the app to market, how she overcame them and what she learned as a result. Inspiring reading for anyone thinking of taking the plunge and developing their own ELT product. read more
Cambridge University Press’s Better Learning conference this summer brought together ELT influencers and decision-makers from around the world to discuss the most important issues facing students and teachers today – and the trends we can expect to see in the near future. Jose Antonio Mendez, Cambridge’s Director of Global Market Research, shares the outcomes. read more
Have you ever had an idea you wanted to take to a publisher, but weren't sure how to go about it? Jenny Dance at Phona tells us how she developed her pronunciation app from concept to product with the help of OUP. read more
A recent survey of failed startups found that ‘business model not viable’ was the single most common reason for failure. We see this all too often with digital businesses in ELT. Paul Jackson of Newsmart explains why people developing digital products need to make hard choices about their business model before even building a product. read more
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