As publishers and educational institutions focus more on digital products, creating an effective balance between content, technology and user experience can be a real challenge, especially since many struggle to look beyond content as the primary driver of their products.
At the same time, for technology-driven companies, content is often not much more than an afterthought; products fall flat, create poor experiences and don’t live up to their full potential.
This post looks at the impact of this one-directional perspective and suggests ways for organisations on both sides of the divide to move towards a more unified product-driven approach to their digital offerings.read more
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.
— Bill Gates, Content is King, 1996
1996 was a long time ago.
In 1996, the first iPhone was still almost a decade away. In 1996, Mark Zuckerberg was 12. In 1996, Ask Jeeves was making waves.
In 1996, Bill Gates was probably right. It looked like content was going to be king. And, for a while, it probably was. But in 2015, things look different. In 2015, we’re drinking from a firehose of content. In 2015, supply of content has outstripped demand — there’s too much to read, too much to watch, too much to listen to. When supply goes up and demand goes down, the result is a drop in value. The result, in the case of content, is commoditisation.
In 2015, content is no longer king. At best, it’s a minor royal. So in the era of content as a commodity, what’s taken its place on the throne? What do users value instead?read more
Since our very first blog post back in April 2013, the ELTjam team has been on a fascinating ride. We’ve grown from being ELT/EdTech bloggers to product developers, trainers and consultants, applying much of what we write and talk about to actual projects for actual clients. We’ve created a wonderful team of like-minded people that add immeasurable value to what we’re doing and that drive us as a company to want to improve.read more
It’s always good to see a teacher blogging about tech they’ve found innovative uses for to help their teaching. We came across this gem on Facebook. This post is a shortened version of the original which appeared on Lana’s blog.
I’m not a huge tech freak. I write things down, couldn’t bear to part with my teacher’s binder and use chalk and a blackboard to the max. However, I’ve become obsessed with a tech thingie on my phone. In fact, I think I might be completely in love with Evernote.
I stumbled upon Evernote by sheer chance, looking for something else. The webpage said: ‘Your life’s work. For everything you’ll do, Evernote is the workspace to get it done.‘ I was like: ‘Great, another silicon valley slogan that claims to have made the world a better place and shall transform my life from scratch and make me a better person.’read more
Enrique Bernal of Cuenta a2lenguas looks at the evolution — or not — of Graded Readers and asks what the next step might look like.read more
At ELTjam HQ, we talk a lot about working effectively, time management and productivity tools. We like to practise what we preach, and all of us have our own tools and methods for working smarter not harder. So when I set the team homework to write a collaborative post about what they use, the first thing I did was start a Google doc. Here’s what they came up with.read more
Independent tutor and digital learning pioneer Lana Friesen explains how she is using the best programs and apps to help her students meet their learning objectives.
With such a new industry, online teachers are developing tools and combining programs and apps to facilitate the learning experience of students. In doing so, teachers are pre-empting apps yet to be created to meet the demands of this growing industry. Including all components of communication can be tricky in classrooms, especially online ones. This medley of tools demonstrates how, with a degree of ingenuity, teachers can plan a full-spectrum curriculum for their students, regardless of the setting. We are, in a sense, the MacGyvers of online teaching. We are pioneers and must embrace this reality with open arms and open minds.read more
This is the third in our series of round-ups of self-published or small press ELT books … and this time we’ve been able to add fiction to the list as well as books for materials writing and teacher resources.read more
The final in our series: A Beginner’s Guide to Teaching Online. Jaime has been teaching private online lessons for TOEFL iBT since 2010. By 2012, she had left local schools and earned 100% of her income from teaching online lessons. In this series, she answers the question of which of the many platforms (like Skype or Wiz IQ) is best for teaching online. This post looks at sharing materials with students.read more